In today’s direct-response marketing world, customer acquisition happens through many different channels. But getting these channels to work together is a major challenge.
But luckily for you, the ability to test different creative and offers for different channels is the very heart of the TargetClose Omni-Channel strategy. TargetClose enables marketers to have different experiences that support different targeted audiences.
With the growing promise of Omni-Channel marketing, there is also an increase in the complexity of management and transparency. The TargetClose Dashboard provides at-a-glance visibility into the performance of your various experiences across the multiple channels. In addition, the Dashboard provides visibility into the experience (creative and offer) by channel and campaign, because, let’s face it, when it comes to delighting the customer – there is no one size fits all.
TargetClose lets you distinguish which sales were produced by which campaigns – whether they’re on television, the web, the radio or elsewhere. TargetClose lets you tie specific sales back to specific campaigns and media spends. It’s omniscient, big-data knowledge about your omni-media campaign.
Don’t guess. Know.