TargetClose CTO Oded Noy Discusses Web Optimization with ERA Digital Council

December 15th, 2014

Invited by the Electronic Retailing Association’s Digital Council, TargetClose Founder & CTO Oded Noy presented via webinar on December 3rd web optimization techniques aimed at helping DRTV advertisers improve their customers’ digital shopping experience designed to increase average order value (AOV) and lifetime value (LTV). You can watch his presentation by clicking here.

Optimizing the Entire Direct Response Visitor Flow

November 17th, 2014

Oded Noy, CTO & Co-founder at TargetClose, continues his DR optimization educational series this month on the Electronic Retailer Association’s (ERA) blog. In this latest Part 2 installment he dives into the web optimization techniques and methodologies for improving the entire visitor flow, from landing page to confirmation page to any pre- or post-checkout upsell…