Optimizing the Entire Direct Response Visitor Flow

TargetClose CTO & Co-founder Oded Noy continues his DR optimization educational series this month

Oded Noy Target Close

TargetClose CTO Oden Noy

Oded Noy, CTO & Co-founder at TargetClose, continues his DR optimization educational series this month on the Electronic Retailer Association’s (ERA) blog.

In this latest Part 2 installment he dives into the web optimization techniques and methodologies for improving the entire visitor flow, from landing page to confirmation page to any pre- or post-checkout upsell or cross-sell pages.

In Part 1 of his series he explains why web optimization for the direct response industry is unique and requires a keen focus and “always be testing” mentality.