News

TargetClose CEO Kelly Perdew Interviewed by PopSmoke.net

May 12th, 2015

TargetClose CEO & Co-founder Kelly Perdew had the pleasure of speaking with Matt Pagan founder of PopSmoke.net and host of The PopSmoke Show online radio broadcast. As a veteran entrepreneur, Kelly spoke with Matt about the excitement and challenges of growing a technology business, the TargetClose optimization platform as a powerful revenue growth tool for online…

TargetClose CEO Kelly Perdew Interviewed by Radio Blog Host Richard Hsu

February 4th, 2015

TargetClose CEO Kelly Perdew sat down with Richard Hsu, radio blog host at HsuUntied and Co-Chair of the Technology Transactions Practice Group and Partner at Shearman & Sterling’s Silicon Valley office. Kelly discusses how building and growing a technology company like TargetClose draws from his his military background and law degree on a daily basis….

TargetClose CTO Oded Noy Discusses Web Optimization with ERA Digital Council

December 15th, 2014

Invited by the Electronic Retailing Association’s Digital Council, TargetClose Founder & CTO Oded Noy presented via webinar on December 3rd web optimization techniques aimed at helping DRTV advertisers improve their customers’ digital shopping experience designed to increase average order value (AOV) and lifetime value (LTV). You can watch his presentation by clicking here.

Optimizing the Entire Direct Response Visitor Flow

November 17th, 2014

Oded Noy, CTO & Co-founder at TargetClose, continues his DR optimization educational series this month on the Electronic Retailer Association’s (ERA) blog. In this latest Part 2 installment he dives into the web optimization techniques and methodologies for improving the entire visitor flow, from landing page to confirmation page to any pre- or post-checkout upsell…

TargetClose CTO Serves as Guest Author to ERA Blog

October 28th, 2014

Recognized as a DR industry thought leader and digital expert by the Electronic Retailers Association, TargetClose’s CTO & Co-Founder, Oded Noy, was recently accepted as a Contributing Author to the ERA blog. Read his latest post about Web Optimization for DR and how direct response advertisers can begin to build a dedicated conversion optimization strategy for their online…

TargetClose CEO Kelly Perdew Gets His Air Time

October 6th, 2014

TargetClose’s CEO & Co-Founder, Kelly Perdew, last week sat down with Chris Dyer from PeopleG2 to discuss his thoughts on and approach to executive leadership, corporate culture, and employee development. Chris Dyer hosts a popular business talk show on Talent Talk Radio where he discusses various business topics with top executives in select industries. Click here to hear…

TargetClose Goes to Washington

August 27th, 2014

TargetClose’s very own Kelly Perdew will be moderating a panel on Wednesday September 3rd at the White House Champions of Change Event featuring the Sharks from ABC’s hit show “Shark Tank”.  A West Point graduate and Airborne Ranger trained vet, Kelly will join veterans and past Shark Tank winners Ashley Jung and Paige Dellavalle from Stella Valle and Major…

TargetClose to Talk Optimization at 2014 ERA

August 25th, 2014

Oded Noy, Co-founder and CTO of TargetClose, LLC, will be serving on a speaker panel at this year’s ERA conference in Las Vegas, NV. His talk will focus on how the online user experience differs from that of the television viewer; the reality that more than half of all sales today are generated via the…