This impacts all of your digital marketing, tracking and reporting
In order to continue running Google ad campaigns based on conversion data or retargeting, you must set up new page view, conversion tracking, and audiences on your website.
You must also switch to GA4 if you use Google Analytics for tracking traffic, website engagement, performance, and attribution from all other paid and organic channels.
Additionally, Google is ending "similar audiences" in August 2023. If your campaigns target "similar audiences”, you will need more conversion data to feed the “audience expansion" algorithm that replaces "similar audiences".
GA4 is a completely new analytics platform that has several advantages
But with these advantages, also come some disadvantages:
TargetClose provides white glove technology solutions to marketers. For 10 years, we have helped brands and marketers assess and implement the best marketing technology products such as analytics, third-party APIs, and tag management systems. Please schedule a call with us to discuss your GA4 needs.