CASE STUDY

Rapidly Designed & Developed Sweepstakes Website on Drupal 9

Efficiency

Efficiency

Engagement & Retention

Engagement & Retention

Conversion Rate

Conversion Rate

rallytoread.org

CLIENT

Reading is Fundamental Image

PROJECT

rally to read

rallytoread.org

Challenge

Reading Is Fundamental (RIF) asked TargetClose to design, build, and maintain a site for its campaign, Rally to Read. The main objective was to encourage students and teachers to engage with the site’s read aloud videos, downloadables and sweepstakes. RIF also needed a way to track and monitor user engagement.

Silver macbook

Solution

DESIGN

TargetClose’s UX team created five pages that were compliant with RIF’s style guide. The design features a kid-friendly aesthetic with vivid colors, easily legible fonts and engaging graphics.

USER EXPERIENCE

The focal page for this site was the Resources page, which included read-aloud videos and downloadable resource packets.

Reading Resource Image

The campaign lasted six months, with each month having a unique literary theme and set of content. Tabs for each month were created so the user could easily navigate themes and explore content.

Reading Resource Image

To encourage return visits, we created an “explore” section to provide users with a sneak peak of the upcoming months’ books, read-aloud videos and themes.

Reading Resource Image

Animations were utilized to draw attention to the “Take the Pledge” CTA.

Reading Resource Image

To help spread awareness of the campaign, social media icons were integrated with auto-populated messages.

Reading Resource Image

A sticky footer was added for easy access to downloadable content.

Development

CUSTOM STAGING ENVIRONMENT

We architected a custom staging and production environment for Drupal9 on AWS to match the tech stack of RIF's main site. The staging environment allowed RIF to preview key site updates before they went live. The code base for the website and infrastructure was maintained via Github for easy client handoff at the end of the campaign.

Analytics & Tracking

MODULAR DASHBOARD FEATURE

TargetClose created a custom dashboard within Google Analytics so that RIF had constant, easy access to the campaign’s performance.

Outcome

The client was thrilled with the management and overall success of the campaign. RIF decided to extend their contract with TargetClose and have us continue to manage the site.

10,784

page views

on week of launch, when less than 10,000 page views were expected per month

100%

download rate

for all 600 classroom kits, which were claimed within the first 4 hours of launch

570

entries

to the 100 book giveaway sweepstakes completed the week of launch

Woman hand holding iphone

1,000+

clicks

on main Take The Pledge CTA within the first week of launch

38

videos hosted

directly on the Drupal 9 site

3 month

turnaround

from project inception to completion

Apostophy Image

Thank you for all the work your team has done building our Rally to Read microsite! It is amazing! So amazing, that we are thinking of ways to use it for other programmatic initiatives.

Alicia Singdahlsen

Chief Financial & Operating Officer
Reading Is Fundamental

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