Our Team

Our team of top technologists, direct-response marketers and consumer experts is purposefully assembled to satisfy the sales and acquisition objectives of advertisers by creating ideal shopping experiences for your customers.

Kelly Perdue Target Close

KELLY PERDEW Co-founder LinkedIn

Prior to co-founding TargetClose, Kelly was CEO of Fastpoint Games, a venture-backed software development company that created live data-driven games for Fortune 500 brands including the NBA, NASCAR, Fox Television and Sony Online Entertainment. Kelly was previously President of ProElite.com, an online social network for combat sports enthusiasts. As President, Kelly helped raise over $40M, and signed Showtime and CBS to televise their mixed martial arts fights. He was also a manager at Deloitte Consulting in the Braxton Strategy Practice.

Kelly acts as a board member or advisor for TroopSwap.com, Ustream, Scopely, GatherGreen, and was previously an advisor or board member for LinkedIn (LNKD), Pandora (P) and eteamz (ACTV).

Kelly is a nationally recognized speaker on leadership, technology, career development and entrepreneurship.

He earned a BS from the US Military Academy at West Point, a JD from the UCLA School of Law and an MBA from the Anderson School at UCLA. He served in the US Army as a Military Intelligence Officer and Airborne Ranger.


Oded Noy Target Close

ODED NOY Co-founder & CTO LinkedIn

Oded Noy is an accomplished technology entrepreneur and founder of technology companies including Zag / TrueCar, Social Approach and Path Reliability. Oded has a deep background in machine learning technologies that are used to best serve a web-based audience to convert them to customers.

Oded is known as a technology innovator, and holds five technology patents (with one more pending). He is Chairman for the CTO Forum, LA chapter, and winner of 2006 InfoWorld Most Innovative IT Project Zag SOA initiative. Oded co-founded Amplify.la, a Los Angeles start-up accelerator and entrepreneurial campus.

Oded also served as a fighter pilot in the Israeli air force.


JOCELYN UHLS Director Product LinkedIn

Jocelyn started her career as a marketing associate at FastPoint Games but her superior understanding of technology and strong management skills lead her to the position of Product Manager. As Product Manager Jocelyn managed timelines, specifications and development of products for clients including ABC, Major League Soccer and Sports Illustrated.

Joining CEO Kelly Perdew at TargetClose, as Senior Product Manager, Jocelyn is responsible for scope and timing of new products and upgrades to the TargetClose platform. She manages TargetClose’s offshore team, driving timelines and development cycles as well as interfacing with new clients during the on boarding process.

A former college athlete and avid sports fan, Jocelyn is the only woman in the office wide fantasy football league. Jocelyn proudly holds a B.S in Business Administration from the University of Southern California.”

YOSHI OKAYAMA Director Engineering LinkedIn

Yoshi is an avid technologist/entrepreneur with over 15 years of successful experience helping Internet startups build their technology infrastructure, platforms and teams.

Yoshi worked as the VP of Technology for Zag, WebUltra and 5Square. Yoshi provides technology architecture expertise for cutting-edge, intelligent data matching and delivery companies. He is responsible for building out the technology infrastructure, codebase and teams to make the technology vision become a reality.

Yoshi holds a B.S. in Computer Science from California State Polytechnic University with a minor in Mathematics.


JASON McBRIDE Senior Database Architect

A career as a seismologist with extensive work in South America, the American west, Alaska and the middle East, led to both a strong sense of data, and inevitably, to computers.  Relocating to Los Angeles in 1989, Mr. McBride has worked on projects in enterprise application performance monitoring, health care, nuclear test ban verification, automotive, legal and social networking – and of course data warehousing.

Since 2000 with the emergence of big data, he has developed systems to crunch through diverse, loosely related datasets for both matching purposes and pattern detection.  These have included systems to match sales to online generated leads, to determine the optimal buying choices to provide to web clients and to detect and package trending topics from tweet streams..  With the rise of e-commerce and the challenge of tracking customer interactions across diverse systems these skills have been broadened considerably to provide Mr. McBride with the skills to connect the dots on both the large scale trends and small scale interactions of web generated big data.


Madison Martinez Target Close

MADISON MARTINEZ Senior Manager, Client Operations

Madison has been serving as a key contributor in various post-click optimization and technical project management roles over the last 3 years since graduating cum laude from California State University Dominguez Hills, where she earned her degree in Communications.

After leading Magnify360’s account management team helping clients leverage their ecommerce and web optimization platform, she joined TargetClose as a client operations manager responsible for coordinating technical integration efforts and executing optimization test strategies.

Madison also oversees TargetClose’s business intelligence and analytics initiatives where she assists in the development and application of our omni-channel performance reporting products.

And as the middle sister of three and a former cheerleader, she’s never shy in making her presence and enthusiasm felt.





As a digital marketing and ad tech leader, Colette specializes in new user acquisition across historical and emerging digital media channels.  Previously  as the  Executive Vice President of Performance Marketing, Colette Dill-Lerner was responsible for the development of POPSUGAR’s marketing infrastructure and platforms for new audience discovery and engagement. Prior to joining POPSUGAR, Colette served as Vice President of Internet Marketing at Guthy-Renker where she was responsible for all domestic internet demand creation and internet media buying. Before Guthy-Renker, Colette was Managing Partner at The Tomato Farm Marketing and also held a prior role at Guthy-Renker’s Home division as VP of Marketing. As a digital marketing and ad tech leader, Colette specializes in new user acquisition across historical and emerging digital media channels. She received a BA in Political Science from Rutgers University.



Dawn began her media career in the burgeoning DRTV world in the 1990s, working with some of the most successful traditional direct marketing companies like Bose, Nordic Track, Readers Digest and Time, Inc., among many others. She has helped launch the most successful branded direct response campaigns for CPG and healthcare Rx/OTC clients. She also served as the VP of Client Services for ID Media (the largest direct media service company in the US as part of The Interpublic Group of Companies, Inc.)

Currently Dawn serves on the executive board of the Emmys and focuses on the evolution of digital assets for the Academy of Television Arts & Sciences archives. Additionally, she served on the Google Agency Council providing thought leadership and architecting many of Google’s new products.



DERIN OYEKAN Advisor LinkedIn

Derin built and formerly managed the Performance Marketing practice within TargetClose and has more than 10 years of experience in digital direct to consumer marketing.

Prior to helping launch TargetClose, Derin was the Senior Director of Online Media at Vantage Media where he led the company’s affiliate, media buying and email marketing practices. He successfully doubled his department’s annual revenue within his first 12 months. Prior to Vantage Media, he stewarded the digital marketing initiatives for brands including Fujji Film USA, Schwartz Pharmaceuticals, ICON Fitness, Phoenix Kaplan University, JG Wentworth and Tempur-Pedic, consistently delivering favorable ROI.

Derin holds a BS in Electrical Engineering from San Jose State University.


DAN WILLIAMS Advisor LinkedIn

Dan currently serves as the Chief Revenue Officer at 3 Day Blinds, Inc. Prior to that, he  was Managing Director, Acquisition & Monetization at The Dumont Project. Dan also served as President of DermStore.com, one of the largest skincare ecommerce companies on the Internet where he guided the business to profitability within his first year.

Prior to joining DermStore.com, Dan built Alena, the marketing arm of Intermix Media, the parent company of MySpace.com, which was sold to News Corp. for $580 million in 2005. Dan then founded eForce Media, an Internet technology company, where he was involved in raising seed capital, hiring the executive management team and co-authoring the software patent. Shortly after starting eForce Media, Dan launched Three People Concepts, an online marketing agency that designs, builds and executes clients’ interactive strategies.

Dan currently serves as the Chair of the Internet and Emerging Media Council for the Electronic Retailing Association and on the advisory board for Coloma Ventures.

Dan has a Bachelor of Arts degree from UCLA.